Magazine Advertisement Research

http://www.slideshare.net/mccabekat/media-studies-theory-for-as-and-a2#btnNext
I had a look at this slide share, and it made me understand the theory of media in a bit more depth. I will be applying more theories into my work.

Advertising is a form of ccommunication for marketing used to encoutage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering.

http://en.wikipedia.org/wiki/Advertising

Conventions of magazine adverts are:
Song/Album title
Visual links to the video - Intertexuality
Reviews (Newspaper, Music press, Celebrities/DJ's-Trend Setters)
Condensed information on content
Release date
Artist name
Where it is available to purchase (iTunes, HMV, Amazon)
Record Label Logo
Website (official artist site)

                ADVERTISEMENT ANALYSIS

Rihanna's magazine advert involves a close up of Rihanna, where there is large focus on her face, this immediately attracts her fans attention, because they can easily recognise her face, which therefore I assume, may boosts the sales of her album as in our modern society, keeping up to date is crucial, especially with Rihanna's demographic target audience of the female gender from as young as 11. The uses and gratification theory of the integration and social interaction approach suggests that identifying with others, and gaining a sense of belonging enables one to connect with friends and society. So therefore, Rihanna's target audience especially in the age ranges of 11-17 (considered the peak of para social relationships with celebrities) may be interested to connect and interact with their friends

Rihanna's album name on the advertisement 'only girl in the world' suggests to me that it appeals to a mass market, of girls all over the world, however it can be identified as a niche market due to the fact it is appealing to mainly girls.

There is valuable information included on the advertisement, for example the release date. The use of the text, applying it to the uses and gratification theory of the information approach the audience may use this to satisfy their curiosity, and gain a sense of security (for example exclusion from peers) through this knowledge

The largest word is the album name 'LOUD' so it draws the viewers attention to the album name, then the second largest word Rihanna which draws the eye there, then they'll read the rest of the poster. This boost sales

Conventions

♫  Song/Album title - Evidently the album title 'LOUD' has been included on the advertisement

♫ Visual links to the video - The image that has been used of Rihanna is similar to exactly how she is presented in her music video 'only girl in the world', as she also has bright red hair in her music video, and her make up is practically the same.

♫ Condensed information is present 

♫ Release Date - 'November 16 2010' is very bold and stands out, to reveal to the audience the date they can purchase the album. The text 'coming' suggests that it is quite scarce, according to the Elaboration Likelihood of the Peripheral Route, it suggests that if the audience perceive that the product is scarce, they are more likely to be persuaded to purchase it.

♫ Artist name - Evidently 'Rihanna' is presented on the advert, however her name is written smaller compared to the album name and the release date. I believe that she is such an established artist in the music industry that her face alone allows the audience to identify her with, therefore her name being present is unneeded, and doesn't require that much attention from the audience.

♫  Where it is available to purchase - Unfortunately I cannot see where the album is available for purchasing the album. However the small text at the bottom may be that piece of information

♫ Song/Album title - The title of Chris Brown's album is 'Fortune' which is written in symbols

There is a small printed snapshot of his album cover 

Strangely the Release date is not present. However as a follower of Chris Brown on the social networking site 'Twitter' I can recall Chris Brown constantly informing us (his fans) about the release date of his album.

Artist name - Chris brown is written in small font compared to the album name

Record Label Logo - The record label logo is printed on the bottom right hand corner on the page

Website (official artist site)

Promotion of Chris Browns Album Fortune (http://en.wikipedia.org/wiki/Fortune_(album))

On November 18, 2011, "Strip", featuring Kevin McCall, was made available via iTunes Stores worldwide as a buzz singlefor the album. The song achieved moderate success, reaching number 37 on the US Billboard Hot 100, and number three on the US Hot R&B/Hip-Hop Songs chart In January 2012, Brown released the first promotional photo for Fortune, which showed him posing against a white backdrop, dressed in a full length fur coat, black hoodie and jeans.At the 54th Grammy Awards, held at the Staples Center in Los Angeles, California on February 12, 2012, Brown performed a medley of "Turn Up the Music" and "Beautiful People" The performance featured Brown dressed in a white and grey varsity jacket, white pants and sparkling sneakers, performing heavily-choreographed routines with several dancers, atop a collection of blocks. On February 26, 2012, he performed a truncated version of "Turn Up the Music" during the half time show of the 2012 NBA All-Star Game in Orlando.

From reading this piece of information I found on Wikipedia it is clear to me that there are various promotional deeds a celebrity has to accomplish besides photographic advertisements. Such as performances, appearances, moreover there were projected images on the stage backdrop, and BMX bike of Chris’s stunts on stage. This further widened my knowledge, why some magazine advertisements are not as n depth as they could be. I am assuming this is because they have to perform various promotional activities, so therefore the artist themselves personally inform their fans.

The main image on the page is of the artist Jessie J, it takes up the entire single spread page. Jessie J is looking directly towards the camera, with her face positioned straight. She is holding her hands stabilized to the two sides of her temples and she is expressing her mouth in a shocked/disgusted manne

Jesse J’s makeup is all black and moody which links well with the genre she portrays which is R&B.

‘Jessie J’ has been presented in the centre of the page in gold it looks reflective almost like jewellery, this potentially connotes her wealth.

Underneath Jessie J’s album title has been presented in white, italics font which is less noticeable than her name. This may have been done so that her fans recognise her name easier, and therefore more persuaded to buy her album.

There I reference to a previous well sold record of Jessie J, which entices the reader and makes them feel intrigues.

At the bottom of the page there is reference to Jesse J’s website which makes it simple and accessible for the reader, to find out more information due to modern technology that is used in today's society.

Running throughout the advertisement is a clear colour scheme of black, gold and white making it look professional and appealing

Inspiration

To sum up my research these characteristics are of the typical conventions I have found out.

Name of band/ artist and album

- date of album release

- bands image/ style

- featuring songs

- form of release (CD, download)

- either photograph or artwork as main image

- record company

- bands website – myspace /official page

- critical quotes, ratings

- sponsoring company – institution logo/name/ website, adding credibility to the band

- own style of font which runs through advert – fitting with genre

- photograph of band itself- usually use album cover as main image/ album insert

- where to purchase the album -distributor

- All of conventions elements are dependent on the genre of music

- either half page, quarter page, or full page layout- album cover or image itself may only take up a small section of the advert page

I will be implementing as many conventions as I believe I can replicate, in order to increase authenticity.